My friend Stone Evans has been nominated for the 2006 - 2007
"Online Marketer Of The Year" award. Check it out here:
http://www.onlinemarketeroftheyear.com/stoneevans
You'll have a chance to login to Stone's personal computer
and watch him compete against the top marketers in the world
including:
Dan Kennedy, Joe Sugarman, Robert Allen, Mark Joyner, Yanik
Silver, Mike Filsaime, Rich Schefren, Nick Marks, Gary
Ambrose, Alex Mandossian, Anik Singal, Armand Morin, Bill
Glazer, Bill Harris, Brad Antin, Brad Fallon, Carl Galletti,
Dan VanOrman, Dave Lakhani, David Frey, David Garfinkel,
Donna Fox, Eric Holmlund, Gauher Chaudhry, Harris Fellman,
Jeff Johnson, Jill Lublin, Joel Comm, Joshua Shafran, Keith
Baxter, Lorrie Morgan Ferrero, Liz Roberts, Lynn Pierce,
Marc Harty, Matt Bacak, Michel Fortin, Dr. Mike Woo-Ming,
Perry Marshall, Rhea Perry, Ray Edwards, Rick Raddatz, Ryan
Deiss, Shawn Casey, Stephen Pierce, Stu McLaren, Tellman
Knudson, John Carlton, Frank Rumbauskas and Russell
Brunson.
You will have a chance to watch all of these legendary
marketers LIVE and vote on who gives the best content.
Because they are very competitive people and want to win
this competition - they aren't going to hold ANYTHING back.
To register for this FREE webinar series, please enter your
name and email address in the form on the right on this
page: http://www.onlinemarketeroftheyear.com/stoneevans and
you will be given a free ticket to this webinar series.
It's like the "American Idol" for Internet marketers...
Enjoy the competition! :-)
Monday, April 16, 2007
Saturday, April 7, 2007
Difficulties of writing a blog
I have never been much of a writer before. Even in my younger days, I have never kept a diary because I find it difficult to share my thoughts with others on paper.
During my working life, the only way I could share my knowledge and experience was through direct coaching and presentations. Every thing was a direct approach which required my presence.
Today, I am asked to write blogs so that I could promote my business. The fact is I find that really difficult to do. Even as I am writing now, I find it difficult to express all that I wish to say. Each time I am stumped when it comes to the title. What should I write about? What should I not write about? Decisions, decisions, decisions...that is real hard.
I do not wish my blog to be a selling blog because I truly want to find a way to share the experiences (the ups and downs) I have gone through in finding my way in this Internet Marketing business. I know there are many of us who are venturing into this and hoping to make some extra income to support our normal income. And I feel it is important for all us to know what kind of difficulties we might face, what tools are available to us, how much should we spend and so on.
There are just so many questions and I truly do not know where to begin. My thoughts jump around and each time, I find that my messages are disjointed and I am afraid my readers would not understand.
Words just flow right through me but somehow they would not come out the way I wish it would. Some people have the flair for writing, others like me do not. So, what do we do?
I know there are a few ways - we can take articles from others, hire someone to write for us or buy articles and post it in our blogs. But then, for me, this feels as if I have not put in my effort. It does not give me the personalized feeling. Hence, this is why my posts are far and apart.
During my working life, the only way I could share my knowledge and experience was through direct coaching and presentations. Every thing was a direct approach which required my presence.
Today, I am asked to write blogs so that I could promote my business. The fact is I find that really difficult to do. Even as I am writing now, I find it difficult to express all that I wish to say. Each time I am stumped when it comes to the title. What should I write about? What should I not write about? Decisions, decisions, decisions...that is real hard.
I do not wish my blog to be a selling blog because I truly want to find a way to share the experiences (the ups and downs) I have gone through in finding my way in this Internet Marketing business. I know there are many of us who are venturing into this and hoping to make some extra income to support our normal income. And I feel it is important for all us to know what kind of difficulties we might face, what tools are available to us, how much should we spend and so on.
There are just so many questions and I truly do not know where to begin. My thoughts jump around and each time, I find that my messages are disjointed and I am afraid my readers would not understand.
Words just flow right through me but somehow they would not come out the way I wish it would. Some people have the flair for writing, others like me do not. So, what do we do?
I know there are a few ways - we can take articles from others, hire someone to write for us or buy articles and post it in our blogs. But then, for me, this feels as if I have not put in my effort. It does not give me the personalized feeling. Hence, this is why my posts are far and apart.
Should we design our website or hire someone?
A couple of years ago, I decided to retire from my hectic business life and venture into internet marketing. Well, needless to say the steps taken were definitely very painful despite all the advises and tips that I can find over the internet and forums.
I first stated by joining some seminar sessions which cost me an arm and a leg. I was given a full box of CDs, DVDs, manuals and videos. That, I believe is to make sure the package cost looks good because I can tell you that no matter how much time on hand you have, you will never ever be able to go through all those materials in a few months and be up and running for your business. As it is, the money spent was wasted and I had no returns.
After months of despair, I finally sat down and relooked at everything and it finally dawn on me that what I truly need was a good website of my own. But how to start and where to start? Hiring someone to do it for me was expensive and beyond my budget. Doing it myself was the beginning of a nightmare that I had wanted to avoid when I retired!!!
So, I looked for other alternatives. I started by signing up for a program that gave me a website. Yes, the site was fantastic but there was no way I could make any change to it. Soon, everyone who signed up for that program would be showing the same identical page. People would get tired of it and who would sign up with me???
The solution, therefore, is to get my own website. But again I am stumped by my past experiences in the design. Where do I begin? Which is the best software? What content should I put in? The questions was endless until I found this 'miracle' service.
The best thing is that this service provided me with a FREE web site designed for me and was made available to me within 24 hours. I was able to start business almost immediately. Of course, this is not to say that I do not have to pay for anything. Let me be very frank, every FREE deal has something in it. NO ONE who is in business gives everything away for FREE.
What I had to pay was for my domain registration (because I did not have one domain name at that point) and the hosting for my site and for a month of powerful training and tools that will help me in my business. Due to my limited spare cash available for these investment, I must say that the value received was indeed a worthy amount spent.
As a valued reader, I want to share with you this great opportunity that I have come across at : http://www.IncreaseMyEarnings.com/pips.html
When you sign up, you will receive:
* Your very own website setup on your own domain!
* 400 day pre-written ezine-in-a-box!
* Resell rights to the hottest selling digital products online!
* 5 streams of automated residual income!
* Step-by-step marketing instructions to make quick cash!
* 24-hour FREE installation of your new website!
* FREE lifetime support and training!
* And much more...
Get all the exciting details at: http://www.IncreaseMyEarnings.com/pips.html
Of course, your site will be 100% customizable!
You can instantly:
* Change the color scheme!
* Add your favorite affiliate programs!
* Create linking partnerships!
* Add more follow-ups to your autoresponder!
* Upload ebooks, software and more...
The possibilities are truly unlimited!
Get your new website today at: http://www.IncreaseMyEarnings.com/pips.html
To Your Success!
I first stated by joining some seminar sessions which cost me an arm and a leg. I was given a full box of CDs, DVDs, manuals and videos. That, I believe is to make sure the package cost looks good because I can tell you that no matter how much time on hand you have, you will never ever be able to go through all those materials in a few months and be up and running for your business. As it is, the money spent was wasted and I had no returns.
After months of despair, I finally sat down and relooked at everything and it finally dawn on me that what I truly need was a good website of my own. But how to start and where to start? Hiring someone to do it for me was expensive and beyond my budget. Doing it myself was the beginning of a nightmare that I had wanted to avoid when I retired!!!
So, I looked for other alternatives. I started by signing up for a program that gave me a website. Yes, the site was fantastic but there was no way I could make any change to it. Soon, everyone who signed up for that program would be showing the same identical page. People would get tired of it and who would sign up with me???
The solution, therefore, is to get my own website. But again I am stumped by my past experiences in the design. Where do I begin? Which is the best software? What content should I put in? The questions was endless until I found this 'miracle' service.
The best thing is that this service provided me with a FREE web site designed for me and was made available to me within 24 hours. I was able to start business almost immediately. Of course, this is not to say that I do not have to pay for anything. Let me be very frank, every FREE deal has something in it. NO ONE who is in business gives everything away for FREE.
What I had to pay was for my domain registration (because I did not have one domain name at that point) and the hosting for my site and for a month of powerful training and tools that will help me in my business. Due to my limited spare cash available for these investment, I must say that the value received was indeed a worthy amount spent.
As a valued reader, I want to share with you this great opportunity that I have come across at : http://www.IncreaseMyEarnings.com/pips.html
When you sign up, you will receive:
* Your very own website setup on your own domain!
* 400 day pre-written ezine-in-a-box!
* Resell rights to the hottest selling digital products online!
* 5 streams of automated residual income!
* Step-by-step marketing instructions to make quick cash!
* 24-hour FREE installation of your new website!
* FREE lifetime support and training!
* And much more...
Get all the exciting details at: http://www.IncreaseMyEarnings.com/pips.html
Of course, your site will be 100% customizable!
You can instantly:
* Change the color scheme!
* Add your favorite affiliate programs!
* Create linking partnerships!
* Add more follow-ups to your autoresponder!
* Upload ebooks, software and more...
The possibilities are truly unlimited!
Get your new website today at: http://www.IncreaseMyEarnings.com/pips.html
To Your Success!
Monday, April 2, 2007
Internet Marketing Relationships
I recently read an article by Christo Fouche on the topic above and have to say that I truly agree with his comments.
All of us dream at one point or another about being able to work from home, be our own boss, work when we like and yet be able to earn not only enough to support our life style but earn enough to give us a life style that includes holiday trips abroad, pay our insurance premiums, pay our daily bills, gives us a nice neat car to move around etc etc.
So, what do we do? Well, most of us start to engage ourselves into Internet Marketing, MLM, Online Marketing, Work From Home schemes etc. We are drawn to all the multiple emails that floods us with all kinds of promises. Promises that will give us what we are looking for as long as we invest in those packages.
But most of us forget the most fundamental rule of all businesses - that to be successful, we need to take care of our customers!!!! How many of us have tried to send emails to those who promised success and yet have not received any replies? How many times have we sent emails to support centers yet have not received any satisfactory answers?
Well, if you have not experienced any of these frustrations, then you must be one of those extremely few lucky people around. Most of us, including myself, have been extremely frustrated by people who refuses (and I call it refuses because I am certain they have received the mail) to answer emails even though they encouraged it to be sent to them.
No matter how busy we are, we should make a point to answer all emails - personally and not through a standard autoresponder. A standard autoresponder does not take into account the individual questions your customer (or downline) is asking.
Another point to take note is the time frame to answer an email. Is it 1 day, 3 days, 1 week, 2 weeks or 1 month? What is the correct and acceptable time frame? Remember the days when internet was not available and the only way to communicate (especially around the world without costing an arm and a leg) is via postal? Well, then it was acceptable to wait 1 month or even 2 months for a reply from a friend. Today, with internet, even 3 days is too long. But 3 days or even 1 week is acceptable depending on the nature of the question. If, however, you are on holdiay and is not contactable via email, the right action to take is to configure your email system to send an automatic vacation message to your writer. This way, they are aware when to expect a reply from you.
Most people fail in their internet marketing schemes because they do not build relationships. They do not allow time for them to build up relationships that will work for a long term. Instead, they try to jump from one program to another and if they do see a result within a month or so, they move on to another. This way, they start to lose the trust of any downlines that they have built.
Downlines are vey important to the success of any internet business that you start and embark on. Keeping a close relationship with your downlines are important. Remember, their success is your success.
All of us dream at one point or another about being able to work from home, be our own boss, work when we like and yet be able to earn not only enough to support our life style but earn enough to give us a life style that includes holiday trips abroad, pay our insurance premiums, pay our daily bills, gives us a nice neat car to move around etc etc.
So, what do we do? Well, most of us start to engage ourselves into Internet Marketing, MLM, Online Marketing, Work From Home schemes etc. We are drawn to all the multiple emails that floods us with all kinds of promises. Promises that will give us what we are looking for as long as we invest in those packages.
But most of us forget the most fundamental rule of all businesses - that to be successful, we need to take care of our customers!!!! How many of us have tried to send emails to those who promised success and yet have not received any replies? How many times have we sent emails to support centers yet have not received any satisfactory answers?
Well, if you have not experienced any of these frustrations, then you must be one of those extremely few lucky people around. Most of us, including myself, have been extremely frustrated by people who refuses (and I call it refuses because I am certain they have received the mail) to answer emails even though they encouraged it to be sent to them.
No matter how busy we are, we should make a point to answer all emails - personally and not through a standard autoresponder. A standard autoresponder does not take into account the individual questions your customer (or downline) is asking.
Another point to take note is the time frame to answer an email. Is it 1 day, 3 days, 1 week, 2 weeks or 1 month? What is the correct and acceptable time frame? Remember the days when internet was not available and the only way to communicate (especially around the world without costing an arm and a leg) is via postal? Well, then it was acceptable to wait 1 month or even 2 months for a reply from a friend. Today, with internet, even 3 days is too long. But 3 days or even 1 week is acceptable depending on the nature of the question. If, however, you are on holdiay and is not contactable via email, the right action to take is to configure your email system to send an automatic vacation message to your writer. This way, they are aware when to expect a reply from you.
Most people fail in their internet marketing schemes because they do not build relationships. They do not allow time for them to build up relationships that will work for a long term. Instead, they try to jump from one program to another and if they do see a result within a month or so, they move on to another. This way, they start to lose the trust of any downlines that they have built.
Downlines are vey important to the success of any internet business that you start and embark on. Keeping a close relationship with your downlines are important. Remember, their success is your success.
An Internet Strategy that Works
Tip! Developing a newsletter or ezine is a classic internet marketing solution that is a proven profit earner. The great thing about a newsletter is that you can develop a huge list of subscribers that is permission based.
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.
Promoting your web site on-line and building traffic is the subject of thousands of web sites, e-zines, books, courses and seminars. Using the web to promote your site, however, assumes that your customers are surfers. But there is a large percentage of our population that is not as savvy with the internet as we would like them to be.
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So, what about the large percentages of the population who are not? They will only find out about you through traditional marketing and public relations media. This is particularly true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Key Off-Line Internet Marketing Strategies
Here are some of the ways to make your web site known (this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:
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• TV, print and other advertising
• Stationary and business cards
• Catalogs, fliers, billboards, blimps, etc.
• Direct mail (prominently on every document)
• Telemarketing (make it part of the script)
• News releases to targeted media.
The main principle, to which you can add all your imagination, is INTERNET MARKETING STRATEGY INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB SITE KNOWN AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to mention your web site everywhere. Make it part of your Internet Marketing Strategy.
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Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go straight to your web site. One of the best ways to market your website off-line is direct mail postcards.
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If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to the office the next day.
This is not the only medium that has problems like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the time. On the other hand, if your prospect is sitting at her computer and a post card comes in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
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Now if someone is in the office reading a trade journal and comes across an article about you in the magazine, it's not difficult for him to copy your URL into his browser and pay your site a visit.
I don't mean to say that those other avenues won't drive traffic to your site, but it will take numerous impressions and repetition to get them to remember your address.
The Truth About Internet Marketing. Discover the astonishing whole truth and nothing but the truth about internet marketing.
On the other hand, direct mail postcards are generally received at the home or office where a computer is present, and if received somewhere else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their desk top computer, type in your address and go right to your site. Brilliant!
I have seen the greatest success in off-line web site promotion with direct mail, and specifically direct mail postcards.
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Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did close to $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com
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